IDENTIFY YOUR AUDIENCE AND FIND WHERE THEY LIKE TO HANGOUT
Before developing content of any type, you want to determine whom you are creating this content for. This entails determining the buyer or customer persona. There are different layers or strata of customers that you are can target. Stratifying you audience starts with using any immediate information you may have about them. This may include their occupation, industry, age, and gender.
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Next, personalize the individuals in each of the customer strata. Personalizing entails digging deep into their attributes; what they like, how they spend and what they spend on, their social media engagement, the things they discuss online, the concerns and needs they air, and the comments they make about certain products, services and brands. This will help you to tailor your message in a way the audience can relate to.
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Some questions to ask when identifying your audience are:
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What type of readers or viewers am I looking for?
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Should they fall within a certain category in terms of profession, age, location, gender or interest?
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What are the personality attributes of my audience?
What are their needs, desires and passions?
What can I offer to this audience that they will find valuable?
Who is my preferred customer and what do they like and dislike?
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After identifying and determining your ideal audience, the next step is finding out where they are. What type of forums and social platforms do they spend their time? Many studies show that a large majority of online consumers are spending much of their time on social networking sites. The average users may spend just half an hour on these platforms, but many users spend hours every week.
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Social media should be part of your content planning strategy. Take time to carefully look at major social networks such as Facebook, Twitter, LinkedIn, Pinterest, Google+ and YouTube to find your defined audience. See what they are talking about, what and who they are following and any concerns they may be airing.
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As you seek to find where your target audience spends their time, ask yourself this: Where does my key market group network read the news, conduct research, connect with friends and seeks entertainment? While the main social networks are important, consider focusing on Facebook especially for business-to-customer content distribution and LinkedIn for business-to-business content marketing and distribution. These two platforms host the largest number of social network users and it is easier to identify users according to basic demographical information. Video sharing platforms are also attracting a large number of users and they are lucrative places to find your target audience.
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Uni Wise adheres to the spirit of “platform sharing, resource sharing, and value co-creation” and provides various online media promotion knowledge and concepts, enabling enterprises to stand out in the fiercely competitive market at the lowest cost and achieve more business opportunities.
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web : www.uniwise.com.hk
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