Find The Influencers
Engaging influencers can help you generate buzz around your content once your publish it. Influencers are also valuable sources of information about industry trends, hot topics and developing news. These include reporters, mavens, committed social media users, industry thought leaders, bloggers and marketers. After identifying the influencers, the next step is to determine what motivates them to spread and share information with their network.
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Determine the attributes of your targeted influencers, where they spend their time and what their interests are. What language do they speak to reach out to their own social community and how do they distribute their messages in their social conversations.
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Look at blogs in your niche to find out who writes them and what they are writing about. This can offer you an opportunity or guest blogging in high ranking and influential blogs where you can attracts your target audience and engage them. The influential bloggers already have an advantage as they have an attentive audience to whom they can introduce your content.
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The keywords you researched on previously can also help in identifying influencers. Make use of Google Insights for Search to help you determine long tails keywords that will help you generate specific results in terms of finding influential businesses and individuals.
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Listening tools have become increasingly important in keeping track of what people in your industry are saying about you or your brand. This will not only keep you up to date with the latest trends but will also show you the influencers you should be interacting with in your field. Some useful listening tools include Tweetdeck, Social mention, Google Alerts, Open Facebook search, LinkedIn and Google Groups. By using these listening tools, you can spot the people who are actively engaged in your niche through posting tweets and Facebook messages, creating news article as well as blog posts.
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Klout is an indispensible tool when it comes to looking for influencers around social media platforms. Klout is a tool that ranks social media and web users based on their level of activity and the impact that their messages have on followers. If there is anyone in your niche with a high Klout, you want to follow them, create rapport and start to actively engage them. By sharing their content with your social community, they too will be inclined to share yours with their network.
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Other useful tools are Flowtown, which offers in depth information about influencers in your niche including their emails and access to their social profiles. Use Twitalyzer to identify where your influencers are geographically, their online activities and their interests.
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Be helpful to your influencers, for example through guest blogging, commenting on their blog posts, retweeting their messages and hashtags and sharing links to their content. It is best if you have a blog already that generates high quality content before engaging with your targeted influencers first. It is also helpful to be actively involved in social media for a period of time before reaching out to the influencers.
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Uni Wise adheres to the spirit of “platform sharing, resource sharing, and value co-creation” and provides various online media promotion knowledge and concepts, enabling enterprises to stand out in the fiercely competitive market at the lowest cost and achieve more business opportunities.
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